The purpose of these Eileen Fisher brand boutique pages was to provide an initial point of discovery for customers to engage with the brand and learn more. Eileen Fisher uniquely communicates their regard for fashion sustainability. I ensured this was visually communicated in my own design solutions for the brand so that the customer journey remained authentic.
These web campaigns demonstrate how successful scalable solutions play well with brand style guides, shorten the client approval process, remain consistent across model line-ups and allow content changes to be made quickly so that promo deadlines are met on time.
My contributions throughout numerous Broadway web campaigns taught me that collaboration between designers and developers is key and makes quick work out of otherwise sneaky and ambiguous agency project hurdles.