Carl Razazi

Personalization is powerful. Helping people find their own expressive voice and agency to celebrate life's awesomeness and tender moments is always fantastic.

Becoming adept in strategizing with developers and copywriters to stay ahead of promo adjustments and changes to product offerings made for seamless launches.

I made sure my asset selects complimented and amplified the campaign tone while successfully wrangling the minutia of well thought-out slices.

Having a natural focus towards optimization for otherwise complex deliverables paired well with my attention to accuracy and organized structure across working files for domestic and international campaigns.

Health and wellness have become more relevant than ever. This brief sampling showcases my ability to quickly pick up the nuances of different style guides while offering creative newness that helped with metrics during major promotional campaigns.

While we were short staffed during a pivotal holiday sales season, I became super familiar with email design and deployment cycles so that we could continue to meet those all-important launch deadlines ensuring our customers continued to be delighted with some altogether fabulous savings.