Animating this super cute campaign with just the right amount of messaging cheer and motion anticipation turned out something altogether welcoming as holidays and gifting are usually synonymous with fun and whimsy.
Company
Brooks Running
Campaign
Hyperion House
Ad Type
1080x1920 (Instagram Story)
Role
Design, Motion, Asset Selects
Summary
I took the element of this being a literal destination of sorts into perspective for this creative and made sure my cameras were set to a tilt with slight upright lean. This added a few complexities within After Effects but this was important for me to noodle through as it helps communicate a sense of potent urgency and destination for the event itself.
There was certainly a few fun firsts for me on this one. From learning to get backgrounds animated with velocity playing well within a camera perspective; to turning sell-shots of shoes into lively speedsters as they emit animated plumes all while preserving and expanding on a unified design language.
Company
Clorox
Campaign
Burt's Bees - Personalize
Ad Type
1080x1080 (Facebook/Instagram In-Feed)
Role
Design, Motion, Asset Selects
Summary
The aim of this campaign was to drive traffic to the new customizer feature for Burt's lip balm assortment.
That efficient new flow was demonstrated through the power of purposeful motion design. Informing viewers just how amazingly fast and easy it is to get personalized.
Company
Brooks Running
Campaign
Run Proud
Ad Type
1080x1080 (Facebook/Instagram In-Feed)
Role
Design, Motion, Asset Selects
Summary
Bringing some personality to art is always super fun and its even more super fun when an artist collabs with the client for a special collection to celebrate togetherness.
My motion solve for this campaign turned out something upbeat and joyful with some gentle-hearted animation.
Company
Achieve
Campaign
Tackle Debt
Ad Type
1080x1080 (Facebook/Instagram In-Feed)
Role
Design, Motion, Asset Selects
Summary
I continued to conceptually strategize with copywriters to further utilize impactful iconography and copy to launch a successful mini-campaign that targeted winter sports fans who were also mindful of achieving financial goals.
Company
Brooks Running
Campaign
Rain & Shine
Ad Type
1080x1080 (Facebook/Instagram In-Feed)
Role
Design, Motion, Asset Selects
Summary
I came up with the notion of animating the rain drops and logo in a fun way that radiated the lively, upbeat, and confident tone of being among the elements care of the fabulous gear associated with the campaign.
Company
Brooks Running
Campaign
Empower Her
Ad Type
1080x1920 (Instagram Story)
Role
Design, Motion, Asset Selects
Summary
This project started out with a couple of static assets as they tended to and yet I couldn't ignore the potential to deliver some snazzy newness.
I chose to bring out the headline as a kind of monument among the beige as I designed that 3D lockup to add an element of significance and went with some deliberate shading and palette that would stand out and yet play well with the overall tone of the campaign ask.
For the motion solve I wanted to articulate that confident aspiration by way of upbeat cadence and rhythm as the footwear travels throughout an altogether pleasant and optimistic scene.
Company
Achieve
Campaign
Fast Solutions
Ad Type
1080x1080 (Facebook/Instagram In-Feed)
Role
Design, Motion, Asset Selects
Summary
I seized the opportunity to incorporate the client's fresh iconography to help emphasize my solve for this campaign as the company had just unveiled their crisp new branding.
As part of a greater variant testing the client wanted scroll-stopping ads but did not want their logo lockup on the ad and instead kept it in the meta platform profile orb.
Company
Brooks Running
Campaign
Hyperion House
Ad Type
1080x1080 (Facebook/Instagram In-Feed)
Role
Design, Motion, Asset Selects
Summary
There was a batch of extra illustrative assets made for other segments of the campaign and I realized there was untapped potential for that fun and bonkers shared design language to mosey on over to the event logo and so I crafted this jolly mascot of sorts and thought it would be adorable if it were to be animated as to be hyping things up for the event.
Company
Clorox
Campaign
Burt's Bees - Cold Weather
Ad Type
1080x1080 (Facebook/Instagram In-Feed)
Role
Design, Motion, Asset Selects
Summary
This was a succesful campaign that informed customers about the entire array being offered in the self-care kit.
Incorporating video snippets and static assets together allowed this campaign to effortlessly showcase product benefits and purchase options.